Monday, 9 September 2013

Sharing the Harley Davidson Brand


The Harley Davidson story is a marketing legend. Long known for giving its customers what they want, and understanding the people who ride their machines Harley Davidson have survived against all odds by leading the field with "Iconic branding".

If it were not for the iconic nature of the Harley Davidson motorcycle, and the throb of the Harley Sound emitted by their "head turning" machines, I

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